A lecture by Graham Jackson — Music Business Course Leader at the British and Irish Modern Music Institute (BIMM) London — will take place as a part of SelectorPRO programme in partnership with Moscow Music School.
During the lecture, Graham Jackson will cover the working methods of artist managers and the industries within which they operate. Topics to be covered include: making money from music, deconstructing the artist business model and the environment which impacts upon it; management and leadership, identifying the functions of an artist manager and the leadership styles they adopt; artist and repertoire, identifying the characteristics of popular music and assessing an artist against those characteristics; and project management, discussing the importance of being clear as to why a project is to be undertaken and being specific about the project’s scope.
About Graham Jackson
Graham is currently BA (Hons) Music Business Course Leader at the British and Irish Modern Music Institute (BIMM) London. Outside of this role, he provides freelance consulting and business services to individuals and companies within the music industry. Prior to working at BIMM, Graham was Head of Membership at the British Academy of Songwriters, Composers and Authors (BASCA). He has also previously worked in music accountancy, management and publishing. Graham has a PGCert in Learning and Teaching, BA (Hons) in Music and Entertainment Industry Management, and a HND in Music Production.
The British and Irish Modern Music Institute (BIMM) is Europe's largest music school, which has been attracting music talent for over 35 years, training industry professionals who love what they do. BIMM alumni include international stars like George Ezra, James Bay, Ella Mai, Tom Odell, The Kooks and a host of leading musicians, songwriters, producers, journalists and managers.
BIMM has campuses in London, Brighton, Bristol, Dublin, Manchester, Birmingham, London, Berlin and Hamburg where it instructs more than 6,000 students specializing in the broadest range of music industry education available anywhere. From instrumental training, songwriting, voice training, producing, management, music journalism, training music instructors or organizing live events and tours — BIMM has the field covered.
About Moscow Music School
The Moscow Music School is a school of modern music. It inspires and educates young new talents for successful careers in the music industry as producers, solo artists, sound engineers, managers, sound artists and sound designers.
The Moscow Music School, together with the British Higher School of Art and Design, the Moscow Film School, the Scream School and the Moscow Architecture School MARCH form the Universal University – a consortium of independent educational institutions that offer high-quality education in the creative fields.
Their educational programme includes three courses of continuous professional development in the following specialties: Music Production, Songwriting and Music Performance, and Music Business. These courses are two years long, covering a full range of disciplines required for a contemporary music artist and music industry professional. Each is developed together with the programme leader – a musician or specialist in the music industry.
About Selector PRO
Selector PRO is a music professional development programme of events and activities that brings industry professionals from the UK and Russia together. Selector PRO aims to create links between UK and Russian industry and entrepreneurship, provide training and support for developing Russian musicians, managers and journalists and share professional expertise and showcase new talent from the UK.
Selector PRO grew out of the Selector, an award-winning London-based radio show featuring the best in contemporary UK music, across all styles. Produced by the British Council, the show has an audience of over three million listeners in 40 countries around the world. Until 2018 Selector PRO was managed by the British Council in Russia, and from 2019 the programme is delivered by the Cultural and Education section of the British Embassy in Moscow.