Tuesday, February 18, 2020 - 19:30

Chris Cooke, London-based journalist, music business consultant, co-Founder, and Managing Director of CMU, a company that helps people navigate and understand the music business, will discuss how the global digital market works today.

The speaker will explore how the streaming boom has revolutionized the music industry, he will lead the audience through the history of digital music and will take a look ahead at what might happen in the next decade. In addition, he will dive into what music makers and their business partners need to know to succeed in the streaming age. 


Chris Cooke is co-Founder and MD of CMU, a company that helps people navigate and understand the music business. It does this through media like the CMU Daily bulletin, Setlist podcast and CMU Trends library; consultancy units CMU Insights and CMU Pathways; and future talent programme CMU:DIY. Via CMU, Chris writes, talks, teaches and consults about the music industry. He also programmes core conference strands at The Great Escape showcase festival and wrote an acclaimed book ‘Dissecting The Digital Dollar’. CMU is part of Chris’s business 3CM UnLimited, through which he also publishes cultural recommendations service ThisWeek London and its sister magazine ThreeWeeks at the Edinburgh Festival; and teaches for PR training charity the Taylor Bennett Foundation, which is enabling more ethnic diversity in the communications industry. With degrees in English and Law, Chris regularly talks about and comments on the music business, intellectual property, and the media and communication sectors.


CMU helps people to navigate and understand the music business through media, training, consultancy and education. CMU Insights is a leading provider of music business training, offering a programme of in-person and online seminars and masterclasses, as well as running courses in the UK for industry organisations like BPI, MMF and the MU, as well as in-house sessions for companies like Sony Music, Warner Music, Soundcloud, ATC and ie:music. Beyond the UK, CMU has also run workshops and seminars in places like Armenia, Azerbaijan, Barbados, Estonia, Georgia, Norway, Jamaica, St Lucia and Tanzania. CMU Insights also undertakes major research projects on trends and developments in the music industry. This includes the ground-breaking 'Dissecting The Digital Dollar' work for MMF UK, the 'Distribution Revolution' report for the Association Of Independent Music, and the Pathways Into Music projects that are mapping music careers and music education.

CMU also presents three full-day music industry conferences each year as part of the UK’s Great Escape showcase festival, as well as delivering speed briefings at music conferences all over the world, including BIME (Spain), By:Larm (Norway), Canadian Music Week (Canada), Co-Pop (Germany), Digital Music Days (Portugal), Eurosonic (Netherlands), IMS (Ibiza), Mastering The Music Business (Romania), Output (Northern Ireland), Pivotal (England), Reeperbahn Festival (Germany), Spot+ (Denmark), Vill Vill Vest (Norway) and Wide Days (Scotland). CMU also supports music students and those at the start of their music careers - on or off stage - through its CMU:DIY programme, working with organisations like the Featured Artists Coalition and The Roundhouse, and colleges like BIMM, the Notting Hill Academy Of Music and the National Film And Theatre School.


The Moscow Music School is a school of modern music. It inspires and educates young new talents to pursue successful careers in the music industry as producers, solo artists, sound engineers, managers, sound artists and sound designers.

The Moscow Music School, together with the British Higher School of Art and Design, the Moscow Film School, the Scream School and the Moscow Architecture School MARCH form the Universal University represent a consortium of independent educational institutions that offer high-quality education in the creative fields. Their educational programme includes three courses of continuous professional development in the following areas: Music Production, Songwriting and Music Performance, and Music Business. These courses are two years long covering a full range of disciplines required for contemporary music artists and music industry professionals. Each is developed together with the programme leader – a musician or specialist in the music industry.


Selector PRO connects music people from around the world with specialist music experts from the UK who deliver training, share their stories and discuss local and global themes affecting the contemporary music industry. Participants include musicians, managers, producers and journalists at various stages in their careers but all interested in developing their knowledge and networks. 

Over the years, the programme has been designed to respond to the particular industry needs in a range of countries from India to Armenia. It began in Russia in 2016, originally managed by the British Council in Russia; from 2019 the programme will be delivered by the Cultural and Education section of the British Embassy in Moscow. This latest iteration of the programme will create links between UK and Russian industry and entrepreneurship, provide training and support for developing Russian musicians, managers,  journalists and share professional expertise to showcase new talent from the UK. Selector PRO takes its name from the British Council’s Selector Radio show – broadcast weekly in over 35 countries to an audience of 4 million listeners.