Moscow Music School and the Cultural Section of the British Embassy in Moscow are inviting music professionals to apply for a free three-day workshop on Digital Sales in Music.
This is offered as part of a series of events from Selector PRO, a British Council programme that connects music people from around the world with specialist music experts from the UK who deliver training, share their stories and discuss local and global themes affecting the contemporary music industry. Selector PRO takes its name from the British Council’s Selector Radio show, an award-winning radio programme featuring the best in contemporary UK music, broadcast weekly in over 35 countries to an audience of 4 million listeners.
SELECTOR PRO: DIGITAL SALES IN MUSIC WORKSHOP (15–17 FEBRUARY 2020)
The Selector PRO workshop took place at the Moscow Music School and is open to music professionals with previous music business experience. It will be delivered Chris Cooke, Founder and MD of London-based music business news service and consultancy CMU.
This intensive course explored how artists build businesses around their music in the digital age and one gets played and paid in the streaming world, how digital has revolutionised the fan relationship and where the traditional music industry - labels, publishers, agents, promoters and managers - fit in nowadays.
This workshop from CMU Insights offered an insider's guide to the music business in 2020 and provided an overview of the streaming market and the relationship between the streaming services and the music community, it also looked at how artists are using digital platforms to grow a fanbase, generate income and evolve the way they work with the music industry.
On the final day of the course, participants had the opportunity to participate in one-to-one mentoring sessions with the UK tutor, enabling them to dive deeper into specific areas of interest as well as discussing individual projects.