Moscow Music School and the Cultural Section of the British Embassy in Moscow are inviting music professionals to apply for a free three-day workshop on Digital Sales in Music.

This is offered as part of a series of events from Selector PRO, a British Council programme that connects music people from around the world with specialist music experts from the UK who deliver training, share their stories and discuss local and global themes affecting the contemporary music industry. Selector PRO takes its name from the British Council’s Selector Radio show, an award-winning radio programme featuring the best in contemporary UK music, broadcast weekly in over 35 countries to an audience of 4 million listeners.


The Selector PRO workshop took place at the Moscow Music School and is open to music professionals with previous music business experience. It will be delivered Chris Cooke, Founder and MD of London-based music business news service and consultancy CMU.

This intensive course explored how artists build businesses around their music in the digital age and one gets played and paid in the streaming world, how digital has revolutionised the fan relationship and where the traditional music industry - labels, publishers, agents, promoters and managers - fit in nowadays.

This workshop from CMU Insights offered an insider's guide to the music business in 2020 and provided an overview of the streaming market and the relationship between the streaming services and the music community, it also looked at how artists are using digital platforms to grow a fanbase, generate income and evolve the way they work with the music industry.

On the final day of the course, participants had the opportunity to participate in one-to-one mentoring sessions with the UK tutor, enabling them to dive deeper into specific areas of interest as well as discussing individual projects.


The selection criteria for candidates are:

  • anyone working in the music industry, especially on the content side - managers, labels, distributors, publishers, entrepreneurial artists too
  • with at least 2 years of experience in music business who already know all the basic recent and current sales trends
  • a high level of spoken English (upper-intermediate/advanced); no translation is available during the workshop
  • strong motivation and interest in active participation
  • aspiration to help develop and contribute to the music industry in Russia 


CMU helps people to navigate and understand the music business through media, training, consultancy and education. CMU Insights is a leading provider of music business training, offering a programme of in-person and online seminars and masterclasses, as well as running courses in the UK for industry organisations like BPI, MMF and the MU, as well as in-house sessions for companies like Sony Music, Warner Music, Soundcloud, ATC and ie:music. Beyond the UK, CMU has also run workshops and seminars in places like Armenia, Azerbaijan, Barbados, Estonia, Georgia, Norway, Jamaica, St Lucia and Tanzania. CMU Insights also undertakes major research projects on trends and developments in the music industry. This includes the ground-breaking 'Dissecting The Digital Dollar' work for MMF UK, the 'Distribution Revolution' report for the Association Of Independent Music, and the Pathways Into Music project that is mapping music careers and music education.

CMU also presents three full-day music industry conferences each year as part of the UK’s Great Escape showcase festival, as well as delivering speed briefings at music conferences all over the world, including BIME (Spain), By:Larm (Norway), Canadian Music Week (Canada), Co-Pop (Germany), Digital Music Days (Portugal), Eurosonic (Netherlands), IMS (Ibiza), Mastering The Music Business (Romania), Output (Northern Ireland), Pivotal (England), Reeperbahn Festival (Germany), Spot+ (Denmark), Vill Vill Vest (Norway) and Wide Days (Scotland). CMU also supports music students and those at the start of their music careers - on or off stage - through its CMU:DIY programme, working with organisations like the Featured Artists Coalition and The Roundhouse, and colleges like BIMM, the Notting Hill Academy Of Music and the National Film And Theatre School.

About Chris Cooke

Chris Cooke is co-Founder and MD of CMU, a company that helps people navigate and understand the music business. It does this through media like the CMU Daily bulletin, Setlist podcast and CMU Trends library; consultancy units CMU Insights and CMU Pathways; and future talent programme CMU:DIY. Via CMU, Chris writes, talks, teaches and consults about the music industry. He also programmes core conference strands at The Great Escape showcase festival and wrote acclaimed book ‘Dissecting The Digital Dollar’. CMU is part of Chris’s business 3CM UnLimited, through which he also publishes cultural recommendations service ThisWeek London and its sister magazine ThreeWeeks at the Edinburgh Festival; and teaches for PR training charity the Taylor Bennett Foundation, which is enabling more ethnic diversity in the communications industry. With degrees in English and Law, Chris regularly talks about and comments on the music business, intellectual property, and the media and communication sectors.

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